Of the many Procter & Gamble brands we mainly support the design development of the Oral-B brand. Apart from the development of new products we are also responsible for the strategic elaboration of design concepts.

Travel pouch for the Oral-B BLACK 7000 We were involved in the product development process of a travel pouch for the Oral-B Black 7000 from conception to implementation. The travel pouch has become a part of the standard box contents of the electric toothbrush. We also had an advisory function regarding the use of material, color and surface structure to make sure that the high quality of the toothbrush is also communicated to the user via the travel pouch.

Scope of delivery

The premium travel pouch is part of the standard box content complementing shaft, charger, brush attachments as well as the wireless Smart Guide.

The simple blue-black pouch has an extruded racetrack shaped foot print. The rounded sides provide the travel pouch with a compact overall appearance. The premium steel borders on both ends of the pouch convey a sophisticated look reflecting the value of the electric toothbrush.

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Design inspires us. We love to be creative and free, to develop concepts and explore new paths, to find surprising solutions and to bring exciting products to market together with our partners. At the same time we feel comfortable with ambitious design tasks, technical restrictions, binding briefings and finite budgets. We understand design as “part of the game”.