aroma:id developed the design of the ION-Sei electric toothbrush, covering the handle, brush head, and charger while overseeing the entire process from initial sketches to production.
The toothbrush harnesses the body’s natural electrical charge to efficiently inhibit plaque and bacteria, ensuring thorough cleaning. The minimalist design follows the Japanese approach, emphasizing simplicity and harmony between humans and technology. Additionally, aroma:id supported the conception of the exhibition stand, where the ION-Sei was first showcased at IFA 2017 in Berlin.