GUM® CLASSIC Toothbrush

SUNSTAR

The GUM® CLASSIC toothbrush combines ergonomic comfort, sustainable materials and a timeless design.

Everyday simplicity meets thoughtful design

The GUM® CLASSIC toothbrush brings simplicity and ease to daily dental care. Together with SUNSTAR, we at Designstudio aroma:id designed a toothbrush that balances ergonomic comfort with a minimal, timeless look. The slim handle, made from 100% bio-based material*, fits naturally in the hand and guides a precise movement. A matte surface finish and carefully designed proportions create a welcoming, minimalist look. Available in a range of 4 vivid colours, the GUM CLASSIC adds a fresh accent to everyday routines. Plastic-free packaging and a reduced material concept reflect a focus on sustainability.

*ISCC certified, mass balance approach

A hand sketches a toothbrush concept in blue pencil; two coloured toothbrushes lie beside the drawing—capturing an early stage of the design process.
A hand holds a green toothbrush prototype with white bristles, shown alongside additional prototypes in green and white. Set on a gridded cutting mat, the image captures different development stages in the toothbrush design process.
Four manual toothbrushes in soft pastel tones – mint, coral, lemon yellow, and slate blue – arranged in a fan shape on a light background, highlighting the harmonious colour concept and gentle design language.

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Tomo | Schneider