MetalShark MultiSense
CASSEL Inspection
Globally active German inspection systems manufacturer CASSEL partnered with aroma:id to optimize their design and unify the brand aesthetic.
Pure function, thoughtfully refined
Metal detectors for conveyors protect a factory's production line from metallic contaminants. In partnership with CASSEL Inspection, aroma:id refined the MetalShark series design, enhancing functionality and brand identity. The modular system required strategic adaptations to meet CASSEL's technical and cost goals. Leveraging elements from the existing sensor housing, aroma:id optimized components to reduce material usage, improve assembly efficiency, and introduce aligned slants across elements to create visual calm and cohesion. Close collaboration with CASSEL’s management and engineering teams ensured alignment on standards, costs, and ergonomic requirements.