We are aroma:id, your design studio for interdisciplinary design services. Together with international clients we develop products that set new standards

We innovate and translate your vision into design.



Thank you for 20 years!

In 2019 we got a new look and celebrated our 20th anniversary during our OPEN DAYS with a big party.

Ceod Shiny


Schneider wanted to bring a simple pen on the market that complements the lower price segment of the existing range of fountain pens and cartridge rollerballs and entrusted aroma:id with the design development of the product. Schneider and aroma:id were awarded the prestigious German Design Award 2020 for the design of the Ceod Shiny.



Ray is the first pen that aroma:id designed for Schneider - available as fountain pen and rollerball. With its modern and dynamic design the Schneider Ray is mainly aimed at students and young adults. In 2018 Ray was honored with the Plus X Award in the categories High Quality, Design and Functionality.

Ionic Brushing


The new ION-Sei electric toothbrush was first unveiled at the IFA 2017 in Berlin. For this new method of brushing your teeth, aroma:id has designed the whole set consisting of brush head, charger and handpiece. From the first sketch till the final product, aroma:id supported ION-Sei through the whole process.

JIVE M² Sedeo Ergo

Sunrise Medical

Sunrise Medical is introducing the JIVE M² Sedeo Ergo, a new high-end product on the market of electric wheelchairs. The special challenge for aroma:id was to develop a design concept that is compatible with the modularity and provides a high degree of individualisation.

Identity Collection

De'longhi Braun

Design support in all categories. For many years aroma:id has been supporting the design departments of the Braun brand as an extended workbench in all matters in the field of design. In the area of kitchen devices aroma:id was intensely involved in the development of the Identity Collection which embodies the Braun design characteristics and focuses on the user‘s affordances and needs.



aroma:id participated in the Design Challenge 2018 of the tractor manufacturer Valtra from Finland. The concept CENTAUR was rated among the top five designs of 107 submissions and received an "Honorable Mention". The jury found that the tractor left a lasting impression and praised it especially for its "amazing tires and the andvanced suspension".

Who we are?

aroma:id has been supporting renowned companies and design brands since 1999. The spectrum includes the consumer and capital goods industries at home and abroad. We consider design as a „player’s game“ and a „team competition“. Our credo, our values and our standards are met by each member of our team.